Jeff Gomez for BusinessWeek

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Last week we had a pretty good time making something outta nothing with Jeff Gomez, the CEO of Starlight Runner Entertainment, for BusinessWeek. Who is Jeff and what is Starlight Runner? Well, after asking both my editors and the people who work at Starlight Runner, I still don’t really know, but as best as I can explain, he cooks up back stories and alternate realities for existing products in order to push the brand further with pretty huge clients like the Disney and Coca-Cola! Yeah…I know, it doesn’t make much sense to me either, but since their offices didn’t offer much in the way of ambience and I figured that with all the monster posters around the place he might be a bit of a comic-book aficionado, we decided to get creative and conjure up an alternate reality of our own. The main shot is simply Jeff standing behind a back-lit glass partition and for the second, I liked the grid pattern on their freight elevator door so we slapped him up against it…and as happens a lot, I backed up as far as I could in the cramped space and left my lights in the shot.

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