Who Is This Guy On My Floor & Why Is He Showing Me His Crotch ?!!

*Click on any image for full-size*


Between all the boardrooms I’ve been in lately and my trip to the Oval Office, I worked on a project about how small businesses can ‘Go Green” for BusinessWeek SmallBiz magazine. We started on a boiling hot rooftop in the Bronx and ended up in a very cool brownstone in Washington DC. The Bronx shoot was of Lew Gold, owner of New York Beverage


Lew had installed an array of solar panels on his roof as the main method to both be greener and save a bundle of overhead. My art director, Michael Scowden, like the roof shots so much he put it on the cover…


Lew also switched over to more fuel efficient delivery vans and forklifts as well as installing more energy efficient freezers and ice makers. To show off his greener ‘fleet’, I set up a shot that showed off not only his vehicles, but his uniquely designed location…..

Me outside of Bronx Auto Body, ummmm…I mean New York Beverage!


And Lew in the final shot…..


Finally, we got outta the sun and did a shot of Lew and his fancy freezer…..

Kaz, color checking…..


And Lew…hamming it up for the camera…..


For the second part of the story, we headed down to D.C. to shoot Tomas Snorek of Ripe Design…..

Green wall…green ball…green story…God, the metaphors are endless!!!


Tomas remodeled Ripe’s offices using low-emission, fume-free paint and sustainable materials such as bamboo flooring and has also installed compact fluorescent bulbs, only prints on recycled paper and bought one of his employees a bike so she can commute without burning any gas…

Obviously, Ian, Maryam and Tomas found something I said to be simply hilarious…..


I did this amazing shot of Tomas with a tree growing directly outta his brain…..


…but the one that made the Table of Contents page was a bit different…..


And we wrapped up the shoot with some portraits of the Ripe Team…..





And Ian…


BusinessWeek SmallBiz is on the stands right now, but I’m still feeling the effects from all that heat on that day in the Bronx!

Me and Michael Scowden cooking our asses off!


4 thoughts on “Who Is This Guy On My Floor & Why Is He Showing Me His Crotch ?!!

  1. I thought the shots that Brad did came out awesome. I still can’t beleive that I made the cover. Michael & Brad should take a bow for that. I greatly appreciate the article and the attention it will bring to all of the businesses involved and the “Green” movement. Thanks for a fun day.

    Lewis Gold

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