A couple of weeks ago I got a 5:00PM call from Ronnie Weil, BusinessWeek’s Director of Photography, asking if I was available to shoot a rush-rush cover. The magazine was doing a feature on retailing and wanted to show a shopping bag filled with various products….and they needed shot the next morning….and the finished art that afternoon! Fast forward to the next morning and my stylist Megan Terry swoops into the studio with bags full of props and we get to work on Rich Michiel’s layout…..
Rich would be adding a houndstooth pattern to the white shopping bag in post, but we had to shoot multiple variations of the bag’s contents for them to decide on the final mix of products. After moving the props around into a hundred or so different arrangements, Bo, Megan and I managed to squeak in before the deadline…..
…and the cover (without the Teddy Bear) hit the stands that Friday!