Behind The Scenes At The 2011 Barron’s Roundtable PART ONE

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For the fifth year in a row, I got to photograph the ten investment professionals who make up the Barron’s Roundtable to illustrate the two cover stories the magazine runs on their predictions for the World financial markets. And just as we do every year, photo editor Adrian DeLucca and I brainstormed over fine wines and French food to come up with the best way to use the extremely limited time we are given to shoot everybody for the minimum of four separate uses the magazine has. In the roughly two hours we’re alloted (we have to shoot everybody before their day-long meeting begins) we have to come up with two covers…one for January and one for the mid-year June issue…as well as double-page opening shots for both issues, and still try to get individual photos of each person that can be used in stand-alone stories. That’s ten people…two hours……four different shots!

Since I can’t talk about anything we shot for the June Mid-Year cover until it is published, you’ll all just hafta make due with half of the story until then, but here’s the story on how the January cover went down…..

Since the Roundtable members generally talk about Global financial markets, Adrian and I thought to shoot a cover image where the Roundtable members would be sitting…somewhat God-like…at a round table that was actually the Earth, but because the focus of their discussions typically center on how things will effect the North American markets, we decided it was best to concentrate on the North American continent. The first thing I had to do was come up with a globe map that was both graphic and a quick read and something I could easily morph into a table top. A bit of Googling came up with this…

…and with a bit of Photoshoppery I was able to turn it into this…

That gave me the basic shape I needed to determine the camera height & angle so that I could make a cover mockup…

Because each person was to be shot separately and combined in post into the final group shot around the table, I needed a posing table that would give me the proper curve for them to lean into so that when I positioned each person, they would be sitting or standing at the correct angle and my Photoshop blending at our gigantic Earth Table wouldn’t look fake. For the posing stand, I simply cut a curved piece of plywood, painted it blue to match the color of the globe image and screwed it into some apple boxes. Once the basic physics of what angle and height to shoot the cover was planned out, we were ready to get down to business. Since we were scheduled to begin at 8:00AM Monday morning, we spent a leisurely Sunday afternoon setting up…

Just as last year, The Roundtable meeting was taking place at The Harvard Club, so our ‘studio’ was a room with walls covered in portraits of dead, rich white guys staring down at us. They were apparently ex-Presidents of Harvard, which is probably why they called it the Presidents Room. We quickly set up out cover set…a black velvet backdrop, the blue plywood posing table, and a pretty simple lighting setup of a 20″ Profoto White Beauty Dish main light, a second Profoto Beauty Dish as a blue moon-glowy hairlight (but this one is a Silver dish with a 20 degree grid and 2 Full Blue (CTB) filters attached) and a 4′ x 6′ Chimera for an overall fill behind the camera position…

Here’s the subject’s-eye view…

…and you can see we added a fourth light…that head to the right of the camera with a 7″ reflector and a 10 degree grid…it threw a bit more light onto the subjects face, ‘cuz that beauty dish aimed from the ground-up was just a wee bit too monster-lighty. Here are the first tests…

With our basic lighting nailed down and our mockup cover taped to the tripod…

…we were ready for the parade of people that would show up the next morning. Well…as ready as you can possibly be when you have to keep four separate shots in your head where you have to composite ten people into believable groups for the final image! In that two hour shoot window! Anyway…it all came together rather nicely…..

…I’m not kidding…Oscar’s watch is worth $1 million bucks!

Making sure to cover all manner of goofy expressions ‘cuz You never know what you’re gonna hafta do when putting the group shots together…

And in no time…we were done! Now came the assembly. This was the first simple comp I did with people added around our Global Table…

After moving a few people around and swapping in a different pose for Archie MacAllaster on the far left, I erased the plywood posing tables from under their hands and this was the result…

Next came a bit of color and contrast retouching, some tweeking of the levels and curves and dodging the highlights on everyones shoulders so they separated from the background a bit better…

And finally, we added a field of stars…..

…and here is the final cover, complete with the moon that replaced the usual ‘O’ in Barron’s (I can’t remember if that was Adrian’s idea or mine, but it was a nice touch)…..

Next up in Part Two…I’ll break down the assembly and retouching of the Behind-The-Scenes two-page opener for the Roundtable story, including how I managed to convince Adrian that this was a perfect situation to pull out my Artificial Portrait technique, as well and two additional shots we put together for the subsequent two editions of Barron’s.

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20 thoughts on “Behind The Scenes At The 2011 Barron’s Roundtable PART ONE

  1. Wow, it’s going to take a while for me to take all this in. Probably the best blog post I’ve seen so far this year on all of the internets! Nice work!

  2. That is strong. Wow. I’m with Phil on this one, trying to take it all in. A million dollar watch? “Watch” doesn’t do it justice – it should be “million dollar timepiece.” lol

  3. Loved seeing how you do your work! What are they paying you?? It’s NOT ENOUGH! ☺

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