In Case You Were Wondering…CEO’s Are VERY Busy!!!

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I logged another CEO Spotlight for Barron’s a few weeks back when Adrian sent us to shoot Bob Benmosche, the CEO of AIG. As usual, the drill is we get told The Boss is extremely busy and I will only be allowed five minutes to get everything I need in the can. I typically take the ‘five minutes’ as shorthand for we hafta be quick, but this time I knew we had no wiggle room. Benmosche was going to shoehorn us in between an earnings statement conference call and a Town Hall Meeting, so his schedule was carved in stone. There was going to be very little time for small talk, but I know how important it is to come away with a portrait that shows the subject’s personality. Obviously, with such little time to shoot we had to have our setups nailed down when he showed up. Here’s how it went.

The CEO Spotlight is formatted as a full-length portrait on white, so on this day we turned the top floor of the AIG building…with it’s 18-foot ceilings and Million Dollar views…into our studio…

That gave us our feature opener…

We also did a second shot where I used my Ghetto-Flos in the hallway area directly behind where we had the seamless set up…

…which gave us this…

…that morphed into this after a wee bit of Photoshoppery…

And we were done…in five minutes.