The Human Face of Big Data – The Book & the Film…

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I got an email this afternoon reminding me that ‘The Human Face of Big Data’Rick Smolan’s look at how the rapid emergence of digital devices is affecting our lives…will be airing tonight at 10:00PM Eastern on PBS (check local listings). And that reminded me that I actually did one of the shots that was featured in the book. Rick had me shoot Josh Koppel, the CEO of ScrollMotion…an App developer that has created mobile content for most of the world’s largest publishers. ScrollMotion basically ‘teaches’ Old Media how to use New Media. The funny thing is that when you enter their offices, it’s like going to a museum of Pre-Digital Technology! Every single inch of the wall space is filled with magazine cover, record albums, movie posters and newspaper clippings…

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…and especially Josh’s office…

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My mission was clear…show what the place was like and the rest would fall in place. We figured that couch with the wall full of Nostalgia behind it was the place to start. Since Josh lives on his iPad, I wanted to play that off the wall of old printed material. But I needed to make the iPad the hero. It kind of had to be the focal point of the photo. It had to shine…and I had just the right thing…my little battery powered Morris Mini Slave units…

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The Mini Slaves are small…really small…and if he held one in his hand at just the right angle it would appear that the iPad was lighting his face while also giving me a nice halo-glow. This is how we set it up…

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I did a lot of cross-filtering with CTO and CTB tells to add to the mood. The Ring Light and Mini Slave were both wrapped in blue, while the beauty dish had a full CTO to warm up his skin and the wall behind him. There was a huge wall of windows on the left side that also let a lot of cool, blue light in. My first test was kind of right on…

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Once we added Josh to the shot, all we had to do was get him to master holding the Mini Slave in the right place…

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Here’s the final image in the book…

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So anyway…you should check out the documentary tonight…watch the trailer here:

Josh Koppel - Chief Creative Officer, ScrollMotion

Turning The Barron’s Roundtable Into ‘The Minority Report’

The 2016 Barron's Roundtable

Click on any image for Full-Size

In the last episode of ‘Damn Ugly Photography’, we took a look at the first week of the 2016 Barron’s Roundtable Shoot…but now I’m gonna show you how I convinced our nine financial professionals to act as stand-ins for Tom Cruise in his movie, ‘The Minority Report’. You remember…this one…

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Adrian Delucca and I had been tossing ideas around for months on how to make this work. I had to generate the floating graphs and other graphics that would be ‘moved around’, and we also had to come up with the perfect background images to position the people against…

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…but probably the hardest thing would be how we could quickly get each Roundtable member to understand exactly what the final image would be and how to get them into position. Remember…I have less than ten minutes with each person and I had to shoot two other setups besides this one! I figured the smartest way around this would be to show them a pretty detailed mockup of our cover ideas with one of my assistants standing in, so on our setup day, I had Robert work his magic…

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The lighting was super-simple…just a single Profoto 3′ RFI Octa bank way up high on a boom…and a couple of medium strip skim lights with blue gels to mimic the lighting from the background…

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And the night before the shoot, I quickly Photoshopped this together…

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Showing each person the print before we got started proved to be the exact thing they needed to illustrate what we wanted them to do…

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Now we just had to get them to do their best impression of Marcel Marceau without feeling too self conscious…

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Point up at the graph…uhhhh….hand…..

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Here are a few of the raw images…

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And now comes the fun part…editing through the 1000 images I took to find the few I can use that will actually look like everyone was in the same place at the same time. Then, floating all the graphs in place while remembering I had to save lotsa room for cover headlines. Here’s how the Week Two cover came together…

First, the background image…made a bit fuzzier for perspective…

The 2016 Barron's Roundtable

Now, add the people…

The 2016 Barron's Roundtable

Then, the basic graphs…

The 2016 Barron's Roundtable

Now I had to add in some shadows, haloes and color shifts to the graphs so they looked like the were actually floating in space…

The 2016 Barron's Roundtable

Next I pasted in a few techie-looking graphics and charts…

The 2016 Barron's Roundtable

I decided to tone down the blue of the background cuz it as taking away from the overall dark mood I was aiming for…

The 2016 Barron's Roundtable

And finally I increased the contrast, desaturated the skin tones and added a glow around the fingertips…

The 2016 Barron's Roundtable

Our final cover…

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Using the same steps, I worked up another image for the opener…

The 2016 Barron's Roundtable

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The Week Three images came together pretty much the same…

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

For the final steps, I messed with the focus on the background cuz it was drawing attention away from the foreground and shifted the overall blue cast more towards cyan/green…

The 2016 Barron's Roundtable

Here’s the Week Three cover…

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…and the opener…

The 2016 Barron's Roundtable

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Now if all that Photoshop geek talk hasn’t put you to sleep and you’re hankerin’ for more, you can watch the layers progressions on both cover images in these two YouTube videos…and then I promise, no more Roundtable talk for a while…..

Week Two Cover Layers:

Week Three Cover Layers: