Activist Investors & Bank Presidents For American Banker

Richard Lashley

Mark A. Turner - CEO WSFS Bank & WSFS Financial Corp

Click on any image to Enlarge

We just did back-to-back covers for American Banker…here’s how it went…

First, we headed to Morristown NJ to shoot Rich Lashley of PL Capital. Upon arrival, we found that PL Capital runs a pretty close-to-the-bone operation…which meant the entire place was two small offices and an equally small reception area. It was pouring that day, so shooting outside was outta the question, but we had to get creative fast. We cleared out as much of the reception area as possible and set up under a framed newspaper from the day of the Stock Market Crash of 1929…

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…which gave us this series…

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Richard Lashley

Richard Lashley

…for the feature opener…

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Then we dropped a seamless for a bit of color…

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Richard Lashley

Richard Lashley

But then I noticed Rich had a bright green baseball bat leaning against the wall…and besides the green looking great on that purple seamless, the metaphor of him being an ‘activist’ investor wielding a bat was just to good to pass up…

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Richard Lashley

The cover…

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A couple of weeks later we jumped on the Turnpike for a day trip to Wilmington Delaware to shoot Mark Turner, the President and CEO of WSFS Financial Corp. As soon as we got off the elevator we were greeted with a floor to ceiling bank of windows…

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That was kind of a no-brainer. They also had a lot of this kinda stuff all over the walls…

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But first we’d get a simple one-light seamless portrait out of the way…

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Mark A. Turner - CEO WSFS Bank & WSFS Financial Corp

Now to tackle those windows…

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I figured on only needing one light for this, but the hot reflection on the window frames bothered me, so we put a grid on the mini-octa to focus the light more on him and keep it off the window…

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With that reflection taken care of, we could get under way…

Mark A. Turner - CEO WSFS Bank & WSFS Financial Corp

Mark A. Turner - CEO WSFS Bank & WSFS Financial Corp

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Finally, we had to try to make that ‘Word Wall’ exciting…

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We succeeded…

Mark A. Turner - CEO WSFS Bank & WSFS Financial Corp

AmLaw_wall_cover

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