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Bradley Tusk is a lot of things. He was the Deputy Governor of Illinois, the Communications Director for Senator Chuck Schumer, he’s the driving force behind Uber’s dominance in New York, he’s working to keep online sports betting sites like FanDuel up & running and he was Mike Bloomberg’s campaign manager. But right now, his primary focus is to make sure that current New York Mayor Bill De Blasio never gets a second term. He is aggressively searching for anyone who can defeat De Blasio in the next Democratic primary. And Mr. Horton needed me to capture that bulldog attitude for a feature on Tusk in the Village Voice. Here’s how it went…
Tusk Strategies had just moved into new offices and there wasn’t a whole lot of window dressing to work with…
…but this looked promising and showed the lean, mean layout of the place…
…but Kaz and I dropped a seamless for some portraits as well…
The lighting for the office space shot was super simple…a couple of bare skim lights aimed directly at Tusk with nothing more but whatever ambient light there was floating around. We did white balance the shot extremely cool to keep the mood a little chilly…
The seamless allowed us a distraction-free setup where I could really focus on Bradley’s expressions…
Here is how it looked in the Voice…and I can’t thank Ashley Smestad Vélez enough for her amazing layout…great design helps OK photography every time…
Damn Ugly Photography 