Steve Madden Don’t Take Shit From Nobody

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Most people might think they know who Steve Madden is. After spending an afternoon with him for the Wall Street Journal, I can guarantee you have no idea who Steve Madden is! The Journal was doing a profile on him in conjunction with the release of ‘Maddman’…a documentary that tells his rags to riches story, from selling shoes out of the trunk of his car to becoming the mogul of a billion-dollar designer footwear empire to being sentenced to prison because of his entanglement with Jordan Belfort (the Wolf of Wall Street guy) and how he’s rebuilding his empire and his life following his release. He is a nonstop bundle of crazy, manic energy and I had to corral that energy into a few portraits for the story.

When we showed up at his showroom, we immediately were presented with a Warholian wall of ‘Maddman’ movie posters…

I know right off that would make for a fun portrait. I wanted it to be punchy and for the colors to really pop, so we went with a Profoto 3′ RFI main light with a ring light fill…

…and when Steve showed up, it almost looked like he walked right outta the posters…

As we were setting up the first shot, it occurred to me that the B&W graphic wall next to us had some potential as well…

We set up a similar lighting as the first shot, but with a gridded Beauty Dish in place of the RFI for the main light…

(Robert asking Steve to remove the giant wad of cash from his pocket before we begin)

Yeah…this works, too…

Now we already had two pretty strong portraits, but I wanted to get Steve as just Steve…alone on a seamless…so we dropped a roll of white in front of the shoe racks and went to work…

it looked good…

…but something told me shooting it B&W was the way to go…

Steve told me he never let anyone shoot him without his baseball cap…

…but I put him in a good mood…

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