THE PICNIC TABLE STUDIO

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I’ve just finished a run of three back-to-back portrait gigs, all shot in the same empty, end-of-the-hall location at Barron’s. We’re calling it the Picnic Table Studio because at some point in the past few months somebody decided what that empty hallway needed was a fancy Picnic Table. For all three shoots we would have very little time. Each person was either going into or coming out of an interview and we would have five minutes…or less. Here we go…

The space itself ain’t nuthin’ you would gravitate towards as a location. There was the table…

…and a hallway…

But the low ceilings and tight surroundings didn’t make it an ideal place for lighting. So for the first two of our three shoots, we decided to just go with the bank of windows for our main light and add accents as needed with my continuous DIY ‘Ghetto-Flo’ lights.

Our first subject was Alan Colberg, the CEO of the Assurant Insurance Company. I liked how Kaz looked at the Picnic table, but it needed a bit of help. First thing, we had to cool down the color temperature…

The windows threw in a lot of light, but it still needed something. So we added one Ghetto-Flo on either side of him for a bit of separating rim light, and we were ready to go…

Since that only took us about two minutes to shoot, we quickly reset for a look down that hallway. Again we relied on the windows for our main light and then popped in one skim light on the right side…

Here’s the final page…

The next day we were back for Round 2. Jamie Dimon, the Chairman, President and CEO of JPMorgan Chase. Now I have shot Jamie a lot over the past twenty years and I knew he wants the photo shoot to be over before it begins, so this had to be super-quick. Adrian said he wanted something very simple and matter-of-fact…just Jamie looking back at the viewer. Something like this…

And again, we decided to work with the available light and just add one skim light off camera on the right side…

Jamie’s simple black jacket gave just the right amount of negative space to the overall bright scene…

For a second shot, we wouldn’t have time to relight, so without changing our lighting I threw on a 200mm lens to come in tight…

…but his black jacket gave me another idea. Why not go black?!! So I had Kaz hold a black scrim behind Jamie and we instantly went from a high-key setup to a much darker, more dramatic look. We were able to get off three frames before he bolted…

The final shoot was less than five minutes long and gave us two separate features…

A few weeks later, we were back again…this time to shoot Henry Ellenbogen, a Portfolio Manager at T. Rowe Price. Like the others, he was there for an interview and we would get him for a few minutes. But this time I wanted to bit more control that the bank of window light would give me. So I brought along one of my Gravity Backdrops and a small Profoto kit for a nice, simple portrait setup…

Do you get the feeling Kaz is getting sick of setting up in the same place?!!

As you can see, the ceiling height really prevents us from an optimal setup…

…but even still, the light was kinda great…

With a little contrast control and desaturation, here’s how things looked when Henry sat down…

And the final image in Barron’s…

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The 2017 Barron’s Roundtable

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When January rolls around, one constant for the past decade has been the crew from Damn Ugly Photography has gotten to load a couple of thousand pounds of gear into a small room at the Harvard Club to shoot the members of the annual Barron’s Round Table. The basic formula is always the same. We start shooting at 8:00AM as the folks arrive. We have to shoot them separately since we need to be able to move each person around into whatever situations we’ve cooked up…and we have to be completely finished by 10:00AM since that’s when their all-day meeting begins. In that time we have to come up with images that will run on three consecutive covers in January, plus the cover for the mid-year report in June, as well as inside feature photos for all issues. Easy, right?!!

Adrian DeLucca and I wanted this year’s theme centered on the year itself…2017…and we came up with the idea to place the Roundtable members into the year 2017. To do that, I had to come up with the perfect 2017. I always liked the numbers on the Damn Ugly World Headquarters building…

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So that seemed like a good place to start. I found similar numbers and went about shooting them…

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But the silver seemed too passive…red spray paint was definitely called for…

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Numbers…done. Now onto the moving parts. Our setup this year was actually much simpler than previously years. We only had two separate sets, one for the January issues and a second for the midyear.

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I had a couple of 2017 ‘cheats’ taped to the gobos on our main set to help me keep track of where to place people…

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Everything got dialed in pretty quickly (that ripped seamless in the background is a teaser for the midyear cover, so I can’t say any more about that for a while) and we were ready to get started.

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Makeup artist Margina Dennis, Kaz playing digital tech and Adrian looking happy…

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Kaz holding up Brian Rogers…

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Oscar Schafer shooting Jeff Gundlach…

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To get people into the correct positions, we used a few very simple props. Brian had to lean into the ‘1’…

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Mario was standing inside the ‘0’…

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Abby was holding up the ‘7’…

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And Oscar would be laying back into the ‘7’ for the Week 3 cover…

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After a few days at the computer, here’s how things turned out…

Week One Cover and Inside Opener…

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

Week Two Cover and Inside Opener…

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

Week Three Cover and Inside Opener…

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

And finally, here are the printed pages…

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Turning The Barron’s Roundtable Into ‘The Minority Report’

The 2016 Barron's Roundtable

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In the last episode of ‘Damn Ugly Photography’, we took a look at the first week of the 2016 Barron’s Roundtable Shoot…but now I’m gonna show you how I convinced our nine financial professionals to act as stand-ins for Tom Cruise in his movie, ‘The Minority Report’. You remember…this one…

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Adrian Delucca and I had been tossing ideas around for months on how to make this work. I had to generate the floating graphs and other graphics that would be ‘moved around’, and we also had to come up with the perfect background images to position the people against…

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…but probably the hardest thing would be how we could quickly get each Roundtable member to understand exactly what the final image would be and how to get them into position. Remember…I have less than ten minutes with each person and I had to shoot two other setups besides this one! I figured the smartest way around this would be to show them a pretty detailed mockup of our cover ideas with one of my assistants standing in, so on our setup day, I had Robert work his magic…

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The lighting was super-simple…just a single Profoto 3′ RFI Octa bank way up high on a boom…and a couple of medium strip skim lights with blue gels to mimic the lighting from the background…

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And the night before the shoot, I quickly Photoshopped this together…

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Showing each person the print before we got started proved to be the exact thing they needed to illustrate what we wanted them to do…

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Now we just had to get them to do their best impression of Marcel Marceau without feeling too self conscious…

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Point up at the graph…uhhhh….hand…..

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Here are a few of the raw images…

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And now comes the fun part…editing through the 1000 images I took to find the few I can use that will actually look like everyone was in the same place at the same time. Then, floating all the graphs in place while remembering I had to save lotsa room for cover headlines. Here’s how the Week Two cover came together…

First, the background image…made a bit fuzzier for perspective…

The 2016 Barron's Roundtable

Now, add the people…

The 2016 Barron's Roundtable

Then, the basic graphs…

The 2016 Barron's Roundtable

Now I had to add in some shadows, haloes and color shifts to the graphs so they looked like the were actually floating in space…

The 2016 Barron's Roundtable

Next I pasted in a few techie-looking graphics and charts…

The 2016 Barron's Roundtable

I decided to tone down the blue of the background cuz it as taking away from the overall dark mood I was aiming for…

The 2016 Barron's Roundtable

And finally I increased the contrast, desaturated the skin tones and added a glow around the fingertips…

The 2016 Barron's Roundtable

Our final cover…

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Using the same steps, I worked up another image for the opener…

The 2016 Barron's Roundtable

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The Week Three images came together pretty much the same…

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

The 2016 Barron's Roundtable

For the final steps, I messed with the focus on the background cuz it was drawing attention away from the foreground and shifted the overall blue cast more towards cyan/green…

The 2016 Barron's Roundtable

Here’s the Week Three cover…

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…and the opener…

The 2016 Barron's Roundtable

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Now if all that Photoshop geek talk hasn’t put you to sleep and you’re hankerin’ for more, you can watch the layers progressions on both cover images in these two YouTube videos…and then I promise, no more Roundtable talk for a while…..

Week Two Cover Layers:

Week Three Cover Layers:

The 2016 Barron’s Roundtable Extravaganza – Part One

The 2016 Barron's Roundtable

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As anyone who has visited Damn Ugly Photography on a regular basis knows, the first week of January is when we decamp for the warm embrace of the Harvard Club to shoot the annual Barron’s Roundtable. This year was no different, and apart from there being a few familiar Roundtable members missing and replaced with a couple of new guys, the formula remains the same. We have two hours to shoot each of the nine Roundtable members…separately since they all arrive at staggered times…with the objective being that we need enough varied poses to fabricate four individual covers (three in January and one more for the mid-year report in June) as well as four feature photos to open the story with each week. We start at around 8:00AM and have to be totally done by the time the meeting begins at 10:00. If the thought of shooting nine people for four covers and four openers in two hours isn’t daunting enough, we also have to get each Roundtable member to wrap their head our concepts for the covers immediately…and remember…these aren’t models. They’re financial professionals. Trying to get them to understand the varied poses I need so that I can manufacture a cover where they all look like they’re relating to each other is harder than any of the technical tricks we work on!

So here is how the shoot for the first week’s cover went…

Our Week One cover and opener revolved around this image of a World Map…

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Using some old images of the Roundtable members from a previous shoot, I put together this comp…

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…so when people arrived, I could quickly show them a visual representation of what we were going to do…

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As usual, we have to set up multiple lighting sets for our different poses in a very small room…this time we had three individual sets…

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…everything is in the same place…hair & makeup, three sets and a very small area where people can hang out until we get them on set…

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For the cover, we wanted everyone to react to the people around them…people who weren’t there when we did the shoot…so Robert got to carry on imaginary conversations to get each persons attention aimed in the right direction…

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We did luck out once when Bill Priest and Brian Rogers overlapped, so we shot them together…

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…but for the most part, they had to wave their hands around like a weatherman in front of a green screen…

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So my raw materials from this part looked like this…

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Now I just had to pick the appropriate images where everyone looked like they were all together at the same time. Here’s how the cover got pieced together…

First, the base background image…

The 2016 Barron's Roundtable

Next, the base image is flipped to make the floor, and I also de-focussed it so it looked more like a real reflection…

The 2016 Barron's Roundtable

Now I could mess with the color & contrast for the combined background…

The 2016 Barron's Roundtable

…and add a few people…

The 2016 Barron's Roundtable

…and the rest follow…

The 2016 Barron's Roundtable

…and finally, I added shadows and more color & contrast tweaks…

The 2016 Barron's Roundtable

…which gave us our cover for Week One…

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Now I could move on to the inside feature image. I stated with the same base image layer, but I destaurated the blue cast a bit and lightened the upper area so that we could overlay type onto it easier…

The 2016 Barron's Roundtable

The inside poses needed to be a bit more serious, due to the recent instability of the markets…

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The 2016 Barron's Roundtable

The ‘assembled’ group…

The 2016 Barron's Roundtable

…the final image with shadows & color alterations…

The 2016 Barron's Roundtable

…and our opening feature image…

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So that was Week One. Tune in again next week to see how Adrian Delucca, Pam Budz and I put together Week Two & Week Three!

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848 Shots…One Final Photo

Barron's Penta Fashion - Paul Smith

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A while back, Mr. Delucca called me up and asked it I wanted to do another fashion piece for Penta, Barron’s Quarterly lifestyle magazine. The feature was on Paul Smith and he wanted to do the shoot at the Paul Smith store in SoHo. After I checked out the store, I came away thinking it would be kind of fun to do all the shots he wanted to do…but in one photo. So I put on my David Hockney hat and devised a way to shoot our model in three positions at the entrance to the showroom for a deconstructed fashion photo. After popping off 848 individual shots (and why I used my Hasselblad/Leaf back is a mystery cuz now I have over 50gb of raw files to archive forever!) this is the result…

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And here is the final image in Penta…

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Pullin’ Out The Bull & Bear Costumes For Barron’s

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It’s June, and that means I hafta jump back on the Photoshop Horse and put together another cover story using elements from our January shoot of the Barron’s Roundtable members for the Mid-Year Issue. Adrian Delucca and I thought it might be fun to once again make use of those very expensive Bull and Bear costumes we had made for the 2014 cover, but this time the idea would be to have our mascots walking hand-in-hand down Wall Street. Sounds easy. It isn’t. For a whole mess of reasons, shooting ‘live’ down on Wall Street was never gonna happen. Forget about the expense of shooting this type of thing on location, just try to shoot on Wall Street when there aren’t a million people milling around! No…this was gonna be much more manageable shot in pieces…

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First off, we had to shoot a ton of variations of the Bull and Bear in the studio that I could drop into my Wall Street photo. To save a few bucks on models, Adrian and Assistant Photo Editor Jenna Bascom elected to get all sweaty in the mascot suits…

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…how about a ‘selfie’?!!

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Next, I had to shoot our empty Wall Street scene. Shooting on weekdays were out, since Wall Street folks are already filling up lower Manhattan before the Sun rises, so that meant an early morning weekend shoot. Almost every weekend of March and April was either too damned cold or rainy (or on one Saturday when I arrived at 6:00AM, the street was filled with Jodie Foster, George Clooney, Julia Roberts and about 200 grips setting up a film shoot!), but I finally got off a few frames of a relatively empty street and Stock Exchange building…

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Now I had to get rid of any people and other extraneous crap out of the background and stretch it out a bit (and make it square) to fit Barron’s format…

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…then throw the buildings a bit out of focus for perspective…

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But the early morning grey look wasn’t working, so I sparkled things up a bit…

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And it was finally ready for our Bull and Bear…

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Throw in some final color & contrast adjustments, a few shadows and more Photoshop magic…and voila!!!

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For the cover images, besides the portraits we did for the Chess theme, we quickly shot a few individual portraits of each Roundtable member on a neutral seamless…

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…a quick Photo-Bomb…

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The idea was to insert them into Financial District street scenes…here are a few of the results…

Mario Gabelli:

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Marc Faber:

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Bill Gross:

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Bill Gross - Barron's Roundtable

…and the final cover…

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And we’ll do it all again next January!

Playing High-Stakes Chess With The Smartest Guys In The Room

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When January rolls around, one thing you can always count on is that I’ll be packing up 1000 pounds of gear and heading to The Harvard Club to shoot the Barron’s Roundtable. This year, Adrian Delucca and I worked up a few ideas based on the game of Chess. Here were Adrian’s chicken scratches that led to our cover shoot…

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This year we would be publishing three covers in January, and the usual mid-year cover in June, so we had to set up three different lighting setups in the very tight quarters of the Presidents Room at the Harvard Club…

The main setup for the Week One cover and opener…

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…the Chess Table set for the Week Two & Three covers…

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…and third area for the mid-year portraits…

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As usual, we would start shooting the ten Roundtable members separately as they began arriving at 8:00AM, and we had to be finished everything when the meeting began…at 10:00AM! That meant we had to shoot each person in enough different situations for three covers and three openers as well as individual portraits of each for the midyear issue…all in two hours. And we also had to convey exactly what we needed each person to do since they wouldn’t be posing with anyone but themselves and everything would be put together in post! They’re given no advance warning of what we’ve cooked up for them until they arrive.

That kinda thing is hard enough to pull off when you’re dealing with professional models, but when you’ve only got 5 or 6 minutes with a financial expert, getting him to instantly channel his inner actor is a wee bit harder…

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With our Roundtable members safely in the bag, now I got to spend the next three days locked in front of my computer. I had already spent a day shooting a Chess Board & Pieces for our base cover image…

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Now came adding the human chess pieces…

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And after a considerable amount of Photoshop work, the final cover image looked like this…

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Next up was the opening image…

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And the final image…

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Finally, I had to put together two different chess playing situations…from two different angles…for the Week Two and Week Three issues. This was our high-angle test shot (you can see the low angle tripod at the bottom of the frame)…

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What would be so easy if we could just shoot it as one photo becomes a very complicated puzzle when you hafta shoot everyone separately while trying to keep track of who you’ve already shot and in what position…

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These are the two final images…

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Now on to the low angle…

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Man…am I ever tired…….