Josh Silverman of ETSY for the London Sunday Times

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Andrew Mitchell, my editor at the London Sunday Times, sent us out to Brooklyn to the headquarters of Etsy…the online site where all the cool kids go to buy and sell hand-crafted and vintage stuff…to shoot their CEO, Josh Silverman. In less than three years, Silverman has taken a company that had slowing sales growth, climbing expenses and a stock price that had slumped 65 percent from it’s IPO, into a true Juggernaut in the space. Etsy’s investors love the guy and what his ideas have done for the formerly foundering company. It was sorta my job to illustrate those big ideas in a portrait…

Walking around Etsy’s two huge buildings in DUMBO, we passed by this kitchen space…

Now I’m not the kinda guy who lets a good metaphor go unnoticed, and those hanging light bulbs just screamed BIG IDEA…so we quickly threw up some lights and I had Robert jump up on that table…

The lighting was pretty simple…we let the windows bleed in a ton of ambient light to blow out the details from outside, and I added a couple of very bright rim lights on either side, then just dropped in some front fill from a gridded Profoto RFI boomed high above him…

After tweeking the color balance and contrast, this is how things were looking…

It was getting there, but it still needed some more drama…a bit more theatrical lighting oomph…so I added a mask (I was shooting tethered to Capture One Pro) and by using some reverse-clarity and really increasing the contrast, it gave the lightbulbs a wonderful glowing halo effect…

My ‘Light Bulb Over The Head’ metaphor was complete…

Just down the a hallway from our lightbulb shot was the Etsy Lab…sort of a ‘Test Kitchen’ that Esty suppliers can come and play in. It sorta has the feel of the ultimate Elementary School art class, with all the buttons, bows, paints, beads and glue sticks you would ever need to do whatever you might wanna do!

Sarah Marx, our liaison from Etsy, sat in for a quick iPhone test shot…

…and after a good dose of styling and lighting, we turned it into this…

And Josh dug it…

Here is the final page as it appeared in The Times…

Armie Hammer…Is Very Tall!!!

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Armie Hammer. The Social Network…The Lone Ranger…Nocturnal Animals…Call Me by Your Name…that guy! And since his new film…On the Basis of Sex…was opening Christmas Day, Ronnie Weil had me photograph all Six-Foot Five of him for a feature profile for Weekend Confidential in the Wall Street Journal…and we had a blast!

Robert was doing the heavy lifting on this shoot and we started with a simple white cyc setup…

So I just let Armie be Armie…

With a few intense closeups…

And with all of those in the bag, it allowed me to assemble a fun multi-image…

Next, we dropped a black velvet off to the side…

…that one big, soft top light gave us a nice skylight effect…

…and it allowed me to quickly move around and try a few different angles…

Here’s how it looks in this weeks ‘Weekend Confidential’

Call me by your name, Armie…

Joe Duran In A Walnut-Paneled Room For InvestmentNews

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Joe Duran is the CEO of United Capital and we met up with him in a sumptuous, expensive looking, walnut-paneled room at the University Club in Midtown Manhattan for a cover shoot for InvestmentNews.

Here we go…..

Lotsa wood paneled walls…

But we had a specific look in mind, and that meant we were gonna drop some seamless…here’s Matt, looking pensive…

Lighting was pretty simple…a gridded 3′ Profoto RFI main light filled with a soft ring light.

When Joe arrived, he tried his best to emulate Matt’s serious look…

…but there was something about his smile that worked better…

On the opposite side of the room, we had dropped a grey seamless…

Obviously, I white-balanced my setup in Capture One rather cool…around 4350 Kelvin…to shift the grey tones from neutral to blue. I did that to better match Joe’s blue suit. The whole thing was lit by a single 47″ Rime Lite Grand Box with only a 7′ pop-up reflector on the right side for fill and I shot everything using a 50mm on the Hasselblad for a bit of wide angle distortion…

Here’s how it looks in this week’s InvestmentNews