Sam Edelman – The Shoe King

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Sam Edelman began his career in shoes when Ralph Lauren had him produce a line of equestrian-inspired footwear, but then he went on to co-found Kenneth Cole Productions, and launched the shoe division at Esprit. Sam Edelman was the Shoe King. Jessica Fitzgerald, the Art Director at Footwear News, asked me to shoot a “Legends’ cover for the magazine…the first time I’d ever done an assignment for them!

Our shot list was long…and we’d only have a couple of hours…so Kaz and I loaded up the van and headed to the Sam Edelman Showroom in midtown for our audience with The King…

The first thing we saw when we arrived was the large showroom area…

Jessie liked my series of ‘Artificial Portraits’ and thought this would make for a nice warts-and-all, behind-the-scenes cover setup…

Enter The King…

Jessie nailed it with her cover layout…

For our second shot, I noticed a corner of the showroom was papered in a stylized ‘E’ pattern…

And there was also a similarly colored display case…

We used the display case as a table and positioned it in front of the wall…

Lighting was a single 20″ Profoto beauty dish (softened & gridded) with a 7′ Impact umbrella directly behind me and the camera…

Jessie liked the idea of Sam in his corner office…

…so the styling crew went to work…

…but Kaz and I had to add a bit more light, drop the color temperature to accentuate the blue, and open up to a 1/4 second shutter speed to blow out the window exposure. We dropped a couple of bare heads in the corners aimed back at Sam’s chair…with no other front light or fill…to mimic a hot Sun light…

This became the opener for the story…

Now after three pretty involved setups, Sam was about done…but Jessie and I pressed for one more very quick portrait. We went back to out first setup on white. I could have just used the existing light and come in close for a tight portrait, but instead I dropped in a white flat for a table and started with just the small Strip Light that we were using for a skim light…

Then we swung the 3′ Profoto RFI around high and to the left side…

Playing around with the Kelvin slider, we decided cooler was better…

…but Sam’s icy stare made the photo…

You can read about Sam Edelman’s Wild Ride here…and thanks Jessie, for what I hope is the beginning of a long working relationship!

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Joe Duran In A Walnut-Paneled Room For InvestmentNews

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Joe Duran is the CEO of United Capital and we met up with him in a sumptuous, expensive looking, walnut-paneled room at the University Club in Midtown Manhattan for a cover shoot for InvestmentNews.

Here we go…..

Lotsa wood paneled walls…

But we had a specific look in mind, and that meant we were gonna drop some seamless…here’s Matt, looking pensive…

Lighting was pretty simple…a gridded 3′ Profoto RFI main light filled with a soft ring light.

When Joe arrived, he tried his best to emulate Matt’s serious look…

…but there was something about his smile that worked better…

On the opposite side of the room, we had dropped a grey seamless…

Obviously, I white-balanced my setup in Capture One rather cool…around 4350 Kelvin…to shift the grey tones from neutral to blue. I did that to better match Joe’s blue suit. The whole thing was lit by a single 47″ Rime Lite Grand Box with only a 7′ pop-up reflector on the right side for fill and I shot everything using a 50mm on the Hasselblad for a bit of wide angle distortion…

Here’s how it looks in this week’s InvestmentNews

And Now… A Digital Back For ‘Pure B&W Images’…?!!

The steady march of technology in the photo biz often makes my head spin, especially with the price of admission factored in, but this mornings email from PhaseONE even made me take a deep breath. For the mind-bending sum of $41,990.00, photographers can now enjoy a ‘pure’ digital Black & White experience with the release of the new 39 Megapixel PhaseONE Achromatic+ Back. That’s right…42 Grand and you can only shoot B&W! Now I don’t wanna seem too Old Skool here, but if ‘regular’ digital backs are having such a hard time capturing Black and White images, couldn’t we just load in a roll of Tri-X like the old days and be happy? Was there really that big of an outcry from the photo community for a piece of equipment that essentially moves the medium backwards?!! I’m not saying I don’t love Black & White imagery…far from it…but spending 42 Large on a digital back is sort of like inventing a High Definition Video Camera that only shoots silent movies! And yes…Phase is touting the scientific applications of such a back as one of the main reasons for going forward with such a project, but you just know there are gonna be a lotta kids with messed up priorities who will have the Achromatic+ on their wish list this Christmas!