Do People REALLY Buy Broncolor?!!

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So this morning, Broncolor just sent me an email titled, “10 Things You Should Know About the Broncolor Move 1200L Outdoor Para Kit”, and I hafta say, I’ve been fascinated with this spendy bit of kit since they announced it last year, so I wasted a little time and clicked the link. Here’s what you get:

The Super-Dooper-Fast Move 1200 L power pack…

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One MobiLED lamphead…

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A Para 88 reflector with mounting adaptor…

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And a nifty Outdoor Trolley Backpack…

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…but after reading the 10 things Broncolor feels we need to know about this light, I came up with the only thing I needed to know…THE DAMN THING COSTS OVER $10 GRAND!!!!!

Actually, to be fair to Broncolor, it’s only $9,354.10…but toss in the tax in New York, and that’ll set you back $10160.89, and that is a stunning amount of cash for a battery powered light and an umbrella!!!

But before you all pile on to tell me how great the thing is and how fast it’s flash duration might be and how it has NO competition out there (How about an Einstein, a PLM and a Vagabond for about $800 bucks?!!), believe me, I know it’s kinda cool, but $10 Grand worth of cool?!!

I dunno…unless I had a winning Powerball ticket in my pocket, it simply seems like a tremendous mis-allocation of funds to me…

The Doctor Will See You Now – Sanjay Gupta For Prevention Magazine

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It took a while, but my friend Marybeth Dulany finally called me with a gig over at Prevention Magazine. I used to work for Marybeth a lot back in the days of ‘Rosie’ magazine, but once that folded she moved on to ‘Health’ where my particular style wasn’t a good fit. She ended up at Prevention last year and now she had something kinda cool…a profile of Dr. Sanjay Gupta for the July issue. The Damn Ugly crew made the trip down to Industria and here’s a bit of our day with the Doctor…

We started with a white setup for some cover stuff. Cate Sheehy was styling…

…and Marni Burton handled makeup…

We even did a bit of off-set/artificial portrait stuff that made it into the story…

I also set up a canvas backdrop that had a nice, terra cotta look to it…

I got to use my new 5-foot PLM umbrella for the first time…what a great light! I was really impressed at the quality of light and how large the coverage was. It was set up about 15 feet away from the subject and kicked out an open, but still contrasty light that gave me a wonderful shadow.

Finally, since it was such a nice day, Marybeth asked if we could do a few outdoor shots, so we fired up a 600-B and hit the street…

Marybeth was very happy…

And here are the final pages…