Tiny Room Portraits Of Mohamed El-Erian For InvestmentNews

So I got an email from Scott Valenzano, the Art Director at InvestmentNews

“Donโ€™t care if you are booked, can you shoot this cover for me…..”

The gig was Mohamed El-Erianrabid New York Jets fan and the BIG brain behind PIMCO…the global investment management firm with about $2 Trillion bucks sewn up in the mattress. As is the case with most billionaires, we weren’t gonna have a lot of time…and we had to shoot him in the InvestmentNews offices, so no big open spaces, no high ceilings, no groovy locations. And Scott wanted a couple of setups…but we’ve done this lotsa times. Let’s roll…

Scott ushered us into a conference room…it was maybe 12′ x 15′ with a lovely 8′ ceiling and a huge table in the middle. It would be perfect…insert sarcasm…more than enough for a couple of setups! Scott mentioned that he wanted a really bright look for one of the shots and mentioned how he liked the orange drops I used in my portraits of Bill O’Reilly and Ricky Gervais…

Here’s how we squeezed ourselves into the room…

Normally I would use a 3′ Octa for a main light, but in that room we were seriously limited with what we could do. We managed to have just enough ceiling height to fly a 20″ Profoto Beauty Dish for a main light, filled with a Profoto Ringlight…

After some color and contrast adjustments, here is the how the final lighting looked…

Onto the second setup. We turned 45 degrees to the left and used a simliar lighting as the first, but since Mohamed would be sitting I had enough space for a 3′ Profoto RFI main light. In place of the ringlight, we used a 6′ Chimera bank placed directly behind me and the camera for fill. We dropped a half roll of Thunder Grey seamless behind him and covered the table with another piece and here’s how Kaz looked…

Partly because of the limited space, but mostly cuz I liked the wide angle perspective, we used a 50mm lens on the Hasselblad for both setups…

Here’s how everything turned out in the magazine…

You can read what Mohamed thinks about whether or not a recession is coming HERE

Joe Duran In A Walnut-Paneled Room For InvestmentNews

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Joe Duran is the CEO of United Capital and we met up with him in a sumptuous, expensive looking, walnut-paneled room at the University Club in Midtown Manhattan for a cover shoot for InvestmentNews.

Here we go…..

Lotsa wood paneled walls…

But we had a specific look in mind, and that meant we were gonna drop some seamless…here’s Matt, looking pensive…

Lighting was pretty simple…a gridded 3′ Profoto RFI main light filled with a soft ring light.

When Joe arrived, he tried his best to emulate Matt’s serious look…

…but there was something about his smile that worked better…

On the opposite side of the room, we had dropped a grey seamless…

Obviously, I white-balanced my setup in Capture One rather cool…around 4350 Kelvin…to shift the grey tones from neutral to blue. I did that to better match Joe’s blue suit. The whole thing was lit by a single 47″ Rime Lite Grand Box with only a 7′ pop-up reflector on the right side for fill and I shot everything using a 50mm on the Hasselblad for a bit of wide angle distortion…

Here’s how it looks in this week’s InvestmentNews

Easy As 1, 2, 3…

LEWIS & KAREN ALTFEST -  ALTFEST PERSONAL WEALTH MANAGEMENT

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When people ask me what it’s like to do what I do, more often than not they think the life of a photographer is some kind of a Holy Grail job and how great it must be to rub elbows and frolic among the people I get to (briefly) hang with. I try my best to convince them that it ain’t all Roses & Butterflies, but most have a hard time believing me. Which brings us to todays little waste of time. This isn’t gonna be glamourous. There will be no talk of Rock Stars or Celebrities or Fabulous locations. The following is a pretty honest representation of what an average shoot for your typical business magazine is like. It’s all about photographing real people in real situations in very little time and still coming away with interesting images. To the best of our knowledge, no one was harmed in the making of this post…

Scott Valenzano sent us to Park Avenue to shoot a cover for Financial Planning with the Altfest’s…Lewis & Karen, who run Altfest Personal Wealth Management…as our subjects du jour. And as is often the case, we had to alter the reality of the location just a touch to get things to look good. Here’s a little rundown…

The Altfest offices aren’t that large, but within minutes of my arrival I knew where we were gonna shoot the cover shot…

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I figured that if we backlit the frosted glass wall and used just the right wide angle lens, that grid pattern would make for a nice, graphic background. But that big wall of glass took a lotta light before it blew out nicely!

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You can see that we used four heads just to cover the frosted glass, and another big umbrella to fill in the background on the far right side. With all that light bouncing around, all we need up front was the Mini-Octa bank positioned high and to the right and we were good to go…

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LEWIS & KAREN ALTFEST -  ALTFEST PERSONAL WEALTH MANAGEMENT

With the cover in the bag, we very quickly moved to shot number two…on the other side of that glass wall…

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The classic sofa was a perfect posing bench for the couple and it would be relatively simple to relight the scene using the lighting from the first shot. The four background lights were now placed on the other side of the glass and the Mini-Octa would again be our main light, but we added a ringlight for fill…

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LEWIS & KAREN ALTFEST -  ALTFEST PERSONAL WEALTH MANAGEMENT

Finally, we decided to move in a totally different direction and pulled out the Canon to do an almost-available light portrait in Lewis’s office…

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With large windows on two sides streaming in all that light you might think we wouldn’t have to add anything, but the bright backlight was just too much to overcome without looking like a blown-out fashion shoot. My DIY Ghetto-Flo Lights would be just the right thing for the task…

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With one light each aimed at Lewis and Karen and another two positioned off to the far left to act as a kicker that mimicked the window light, we were able to bring the ambient light down just enough to get the subjects to pop and also white-balance the ambient light down to a nice, cool blue cast…

LEWIS & KAREN ALTFEST -  ALTFEST PERSONAL WEALTH MANAGEMENT

Three shots in about an hour…like I said…easy as 1, 2, 3…!